Seb Atkinson

The relentless buzz surrounding AI search suggests a revolutionary shift in the digital landscape, heralding a new era for SEO, which some people are calling GEO, or Generative Engine Optimisation. While the technology is undeniably game-changing, the strategies required to achieve visibility in AI-driven search engines are not too dissimilar to the things that SEOs […]

It’s no surprise that all eCommerce brands want to sell more products. Organic search is a compelling channel for eCommerce and can be very profitable given that the traffic itself is not paid for, unlike with Google Ads, display ads or paid social media campaigns. However, developing eCommerce SEO into a profitable channel can be

SEO is not just about creating pages that mention specific keywords. It’s about understanding the distinct topics that keywords or groups of keywords represent and uncovering the users’ search intent in making those searches. This is where keyword clustering comes in, helping you organise the content on your website into logical sections, as well as