BrightonSEO on the 10th-11th April 2025 marked my 9th year of attending, and for good reason. Europe’s largest search conference is one of the best ways to stay up to date with the latest trends and ideas from some of the best SEOs in the business, as well as a chance to meet and catch […]
BrightonSEO April 2025 Highlights Read More »
It’s no surprise that all eCommerce brands want to sell more products. Organic search is a compelling channel for eCommerce and can be very profitable given that the traffic itself is not paid for, unlike with Google Ads, display ads or paid social media campaigns. However, developing eCommerce SEO into a profitable channel can be
eCommerce SEO Fundamentals Read More »
SEO is not just about creating pages that mention specific keywords. It’s about understanding the distinct topics that keywords or groups of keywords represent and uncovering the users’ search intent in making those searches. This is where keyword clustering comes in, helping you organise the content on your website into logical sections, as well as
How to Plan and Quantify SEO Initiatives with Keyword Clustering Read More »
On December 12th, I was lucky enough to snag a ticket to Google’s Search Central Conference in Zurich, hosted by Martin Splitt, Googlebot whisperer at the Search Relations team, together with Googlers John Mueller, Daniel Waisberg, Irena Tuduce, plus community talks by Judith Lewis and Giacomo Zecchini. Here’s 4 key takeaways from the half-day event
Google Search Central Zurich 2024 Highlights Read More »
