In the world of SEO, we often get blinded by keyword volume. We look at tools that tell us what thousands of people are searching for, but we often ignore the most valuable data source we already own: The Inbox. In early November, I took a different approach for a client. Instead of starting with a keyword research […]

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It’s no surprise that all eCommerce brands want to sell more products. Organic search is a compelling channel for eCommerce and can be very profitable given that the traffic itself is not paid for, unlike with Google Ads, display ads or paid social media campaigns. However, developing eCommerce SEO into a profitable channel can be