Our Search Strategy service is tailored to help businesses at various stages of their search visibility journey, aligning search efforts with commercial goals to drive increased revenue. While our primary focus is SEO and organic search, we recognise that search does not operate in a silo, so we factor in other channels like PPC and social media for a holistic view of your overall online visibility.
Our search strategy service is suitable for businesses who are:
- Starting Out: For businesses embarking on their first search strategy, we provide a comprehensive foundation to set you on the path to success.
- Seeking Growth: If your current strategy isn’t yielding the desired growth, we analyze and optimize your approach to unlock new opportunities.
- Refocusing Efforts: For businesses needing to realign their search strategy with evolving business goals or search trends, we offer strategic insights to ensure your efforts are maximized.
Our method involves:
- Understanding Business Goals: We delve deep into understanding your specific business objectives, including growth areas and profit margins for particular products or services.
- Market Research: We conduct thorough research of your target market, search trends, and competitive landscape to identify key opportunities and challenges.
- Content & SEO Strategy: We craft a tailored content and SEO strategy that connects the insights from our market research with your business goals. This strategy includes actionable goals, a clear roadmap for execution, and an accounting for expected returns.
- Ongoing Support: We provide continuous support for your content team to execute the recommended content strategy, ensuring sustained success.
By integrating these elements, we ensure that your search visibility translates into tangible business growth, providing a clear and measurable impact on your bottom line.
Working together
When we engage with new clients, we typically start with a content strategy and opportunity analysis project to ensure all SEO and digital marketing activity is aligned with your business goals. Through this process, we’ll work with you to understand your Ideal Customer Profiles, identifying how they search for solutions online and how well aligned your content is with these trends.
We’ll then produce a content strategy with traffic and revenue modelling to help you quantify the business opportunity of investing in search. Collaboration is key, which is why we’ll engage with your stakeholders including content, marketing and sales, to devise a strategy that works for the business. Learn more about our process in our keyword clustering guide.
From there, we’ll layer in a technical SEO audit to identify the key initiatives required to structure your site and enable search engines to find and understand your content. The output of this activity will be a clear list of SEO initiatives, ordered by opportunity vs effort.
At this point, some of our clients are equipped to take away their bespoke SEO action plan and deliver themselves. However, most clients choose to partner with us on a retainer basis for support in project delivery and establishing or optimising their digital marketing processes. Some of the ways we support our retainer clients include:
- Content production: Working with your in-house or outsourced content team, we’ll set up detailed page briefs built around delivering on our content strategy recommendations, as well as supporting with delivery and publishing. And if you don’t yet have a content team, we’d love to introduce you to our panel of trusted B2B and B2C copywriters
- SEO & Web Development: We provide detailed briefs for your in-house or outsourced engineering teams to deliver on our SEO recommendations. We’re there to support your team in identifying the right SEO solutions fitting with your budget and infrastructure, as well as QA when initiatives are ready for launch.
- Hands-on CMS updates: For smaller businesses without content management resources, we help with establishing SEO fundamentals on platforms such as WordPress and Shopify. We also support with publishing and updating content
Our Fees
We typically work with monthly retainer budgets of £1500-3000 depending on the scope of the project and deliverables. For a quote tailored to your specific needs, please get in touch.
Like what you see?
Get in touch with us below to schedule your introduction call and find out how Atkinson Smith Digital can support your search & SEO goals.
Your Trusted Digital Marketing Partner
Seb and his team have worked with businesses in the UK, USA and Europe. Below, you’ll find a selection of testimonials from clients who’ve experienced first hand the impact of our SEO and digital marketing expertise. Their words speak volumes about the results we deliver and the trust we’ve earned.
What stood out most is how easy and human the communication was throughout. Everything just felt natural, no friction, no pressure, just solid collaboration with someone who cares about doing good work. Our team was always happy with how things were going, and we definitely saw results.